FAQs

1. How many times can I enter?

You can enter as many submissions as you like for your next Cadbury Dairy Milk invention. However, when voting for one of our three delicious bars that have made the shortlist this year it’s just one vote per person, so choose wisely.

2. How is the overall winner decided for 2020?

The winner of the 2020 vote will be decided by 75% via public vote through the website, 5% via public vote through online polls and 20% sales data.

3. How did you decide on the three finalists?

Our specially selected panel judged entries against two criteria: taste, and creativity (including the name, combination of ingredients, and inspiration).

4. When will the winning bar be available in stores?

Our three shortlisted bars for 2020 will be available in Tesco from 8th July 2020, and then all other retailers from 22nd July 2020. The final winner will be on shelves again at the start of 2021.

5. When will the competition be open again?

You're in luck, you can enter now here up until 3rd August.

6. When will the next shortlist phase be announced?

We'll be in touch later this year if you're one of our three lucky shortlisted Inventors!